"There's a gravitas it lends to the drink: it makes the sweet a heavier, more bass-like note; it gives the sour a brass section depth; and it definitely, definitely adds some character to the story of the coctail overall. Anyone can have Bacardi in their cocktail just like anyone can hum a few bars of Beethoven's Ode to Joy. It's a little something extra to be able to riff the Ode to Joy on an electric guitar plugged into a pawn store amp at 2:00am in the morning for your buddies on the back lawn."

  ~ More at proof66.com

"...An 80 proof honey liqueur: a spirit distilled from sugar beets and flavored with Wisconsin honey and aged in American oak. It was a gorgeous, full-bodied, and only lightly sweet spirit showing up with true honey-colored hues in the bottle. After well over 50 tastes of different spirits, it's remarkable that this spirit stood out as one of the best of the evening."

  ~ More at proof66.com

"Many ouzos are a savage whipsaw of acrid, burning bite and then a sickly sweet finish — Old Sugar’s ouzo, by contrast, is deep and mellow, with pungency but no nasty edge, and a balanced level of sweetness. Despite being 90 proof, it’s so balanced that it’s pleasantly sippable straight."

  ~ More at heavytable.com

Here's are some fine articles on us from isthmus.com and 77square.com. The manly blog themidwestman.com gives us a review. The foodie writer from theeatenpath.com offers their perspective. NY blogger temperedspirits.com makes a visit to the Tasting Room. We spoke with clothing brand Lands' End Canvas. And with In Business Magazine. Finally, check out the kind words from customers who've paid us a visit at tripadvisor.com and yelp.com